You’re not overqualified to post on Instagram. You’re under-positioned.
And we’re about to fix that together.
You should be the one everyone’s screenshotting by now.
The expert whose posts get sent to ‘that friend who needs this.’ The name that comes up when someone asks for a recommendation.
Instead? You’re stuck at the same follower count. Posting consistently. Doing all the things. But it’s not translating into the reach you need, the sales you want, or the recognition you deserve.
Your work gets people results. That’s the easy bit. But translating that to your online presence. That’s the bit that just feels a bit sticky.
The posting or
consistency isn’t
actually the problem.
You’re under-positioned.
Your content isn’t positioned to get you the visibility you’ve earned. And you need offers positioned well so that when that visibility comes, you've got space and capacity to send them. And crucially? Your thought leadership isn’t positioned to stand out.
The gap between the content you want to create, the business you want to have, and the visibility you deserve? That’s a positioning problem. And you need a place where you can figure it out without the pressure of performing.
You’re About
To Become
“That Person”
The name that comes up in group chats with “oh my word HAVE YOU SEEN—“
The expert people tag when their friend asks “who should I follow for [your thing]?”
The account everyone screenshots.
That’s not luck. That’s positioning.
The Orchard is a place where you can show up raw, try stuff out, sift through ideas, get in-depth feedback before you press ‘post’, and build the kind of online presence everyone screenshots.
It’s the space where you position your offers, your thought leadership, and your content, so you get the visibility you deserve and become known for your perspective and approach.
The space where it feels safe and OK to truly show up as you.
WHAT REALLY CHANGES WHEN YOU’RE INSIDE:
WEEK THREE:
You stop second-guessing every post. You know what works for you now, not just what works for the algorithm.
Month 2:
Someone screenshots your post and sends it to their entire network. You watch the shares roll in and think “oh wow, THIS is what visibility feels like.”
Month 4:
Your offers are booked out. Not because you’re posting more, but because your positioning finally matches the transformation you deliver.
Month 6:
You’re the one people reference. The expert they recommend. The account they’ve been following for “ages” (even though they only found you 4 months ago).
That confidence you see in other people’s content? The “I know exactly who I am and what I’m doing here” energy?
You’re about to have that too.
WHAT REALLY CHANGES WHEN YOU’RE INSIDE:
WEEK THREE:
You stop second-guessing every post. You know what works for you now, not just what works for the algorithm.
You're in the Circle space accessing support to anchor your content & you're using the audio curriculum to map and plan your year ahead.
Month 2:
Someone screenshots your post and sends it to their entire network. You watch the shares roll in and think “oh wow,THIS is what visibility feels like.”
Month 4:
Your offers are booked out. Not because you’re posting more, but because your positioning finally matches the transformation you deliver.
Month 6:
You’re the one people reference. The expert they recommend. The account they’ve been following for “ages” (even though they only found you 4 months ago).
That confidence you see in other people’s content? The “I know exactly who I am and what I’m doing here” energy?
You’re about to have that too.
Most programs hand you templates, a quick call and say ‘yeah, sounds good!’
WHEN YOUR POSITIONING IS RIGHT, GROWTH ISN’T A “MAYBE ONE DAY” THING. IT’S INEVITABLE
But that doesn’t turn you into the thought leader you know you are inside. The Orchard gives you place to actually figure out who you are online.
THE ORCHARD IS YOUR SIX MONTH SAFETY PLACE
your actual capacity, the seasons of life you’re living, and what truly matters to you.
Then we position it all so well that your online presence is finally thriving.
We design your business around:
THE ORCHARD RESULTS
1000 followers → 17k followers + a thriving email list
Lauren
9k followers → 80k followers + 4k email list (built from scratch)
Jo
250 followers → 55k followers & email list of 5k
Kate
These aren’t accidents. This is what happens when you have space to experiment with your positioning.
We start with the questions no one else is asking:
Then we audit your current offers.
OFFERS POSITIONED TO SCALE
When you can try something out without pressure. When you build content that’s positioned for reach but anchored in who you truly are . You get the visibility you deserve. And your business scales because of it
WHAT WE’RE ACTUALLY FIXING
You’ll use your Orchard Workspace to:
● Pricing & planning for profit - know your numbers needed for revenue and what we need your content to do
● Submit your current offer suite for review for direct mapping for your visibility plan
PLUS BONUSES ON:
●Reverse engineer your content and finally have a plan you can stick to
● Track revenue alongside energy levels
● Plan out your offer thread and see what’s missing and what needs adding for when your inevitable visibilty comes
● Document what you learn as you test and iterate
We set boundaries around your time, your energy, and your business, all so you can scale without burning out.
THOUGHT LEADERSHIP POSITIONED TO STAND OUT
You can’t get the visibility you deserve if you sound like everyone else in your space. Inside The Orchard, you become known for your perspective and approach.
Not just “what” you do, but HOW you see it differently. The take that makes people stop scrolling, screenshot your post, and send it to five friends.
This is where the safe space inside The Orchard truly shines, because finding your voice takes experimentation.
When you’re positioned as THE voice with THE perspective, people don’t just follow you. They screenshot your content. They tag their friends. They share your posts. They quote you.
You build an online presence that scales your business without scaling your time
CONTENT POSITIONED FOR VISIBILITY
It’s about shaping social media conversations that are anchored for algorithm reach but feel LIKE YOU. Content that encompasses all of you. Not just your offers, but your perspective, your lived experience and your approach.
What this looks like:
● Weekly content reviews from me (I look at what you actually posted or what you're plannng
● Tell you what’s working for visibility, show you how to position it better next time, help you understand why some content gets seen and some doesn’t
● Reverse-engineer your content based on your offer suite and selling seasons
● Learn what actually gets shared, saved, and screenshot, by testing it in the space
● Practice daily selling without the feeling weird or gross about it
● Set boundaries that let you be present offline while your presence builds online
WHAT YOU’RE GETTING:
Always-On Async Support
(Monday-Thursday, working hours)
Bi Weekly (twice a month) coaching calls
Community Collaboration Calls (Week 1): Where the best ideas come from conversation. We workshop positioning together, troubleshoot offers, share drafts, celebrate growth, and figure stuff out as a group.
Boundary-Setting Workshop
Protect your capacity while you scale Free access to my other programs and anything I launch during our 6 months together.
Monthly Goal-Mapping Sessions
Reverse-engineer your content and selling strategy
2 Private 1:1 Calls
(during your 6 months together)
Weekly Content Reviews
Submit your content to Gemma weekly for detailed feedback and positioning. Know exactly what to post for the week ahead to get your content visible.
Guest expert workshops
Sales, finance, digital offers, taught by the people who helped me scale without 12-hour workdays. These are the people I personally trust with my business.
YOU’RE READY FOR THE ORCHARD IF YOU…
THIS ISN’T FOR YOU IF YOU…
YOU’RE READY FOR THE ORCHARD IF YOU…
THIS ISN’T FOR YOU IF YOU…
FAQ
When are the calls?
We poll the group each round, but typically Thursdays 1pm UK. All calls are recorded & you get daily support m-th so even if you can't make it live, you're still supported.
WHERE IS IT HOSTED?
What type of business is this best for?
The Orchard is for service-based businesses, who have a desire to scale their online visibility through Instagram. You need to be clear on your outcome and who you serve.
When does it start?
We begin on 5th January. You can pre-enroll to save before 15th December.
What about the 1:1?
You'll receive a 1:1 onboarding and a 1:1 half way through. Additional 1:1s are available im VIP (3 spots)
I'm not based in the uk, can i join?
Absolutely! Regardless of country, you can join!
DO I HAVE TO PAY IN FULL?
Not at all. You'll find payment plans available at checkout to suit your needs
We use Circle as the main platform for the community and for support from Gemma. Plus a trusty Notion dash!
THE ORCHARD IS WHERE YOU BUILD THE ONLINE PRESENCE EVERYONE’S SCREENSHOTTING
YOU DIDN’T BUILD YOUR BUSINESS TO STAY INVISIBLE
Stuck at the same follower count. Posting content that took you hours and no one sees and your screen-time still embarrassingly high. Doing it all alone.
Let's build the online presence everyone's screenshotting. 6 months. Your safety space where ideas become content that converts like crazy and your best-selling offers yet. Strategic positioning that gets you seen. The visibility you deserve. A business that scales because of it.
Welcome to The Orchard.