Because you finally know what’s working to be more visible, why it’s working and what to change when it isn’t.
So instead of one post randomly taking off and you thinking, “well… no clue what happened there”, you can actually spot the pattern and use it again.
And again.
The Plotting Shed is the place you stop guessing and start
knowing.
WITHOUT MAKING CONTENT FEEL LIKE YOUR FULL-TIME JOB.
Instagram isn’t hard because you’re out of ideas.
your notes app tells me otherwise
You’ve already got 47 half-written captions, a folder of saved reels and enough “content ideas” to keep you going until approximately 2047.
The problem is what happens NEXT.
Which hook do you use?
Is this angle actually interesting?
Have you explained too much?
Should you turn it into a reel instead?
And then, after roughly three business days of thinking about it, you finally post the bloody thing…you refresh your insights three times in the first hour, hoping and praying for results, wondering if you accidentally broke your Instagram because your views are so low.
NOPE. WE'RE NOT DOING THAT ANYMORE.
If you’ve ever found yourself questioning...
Was it the hook I used?
The time I posted?
How I worded that second line?
The algorithm just... flat out hating me?
You don't need another 750-hour course teaching you twelve different content pillars before you're apparently “ready” to post.
You need to be able to look at an idea and know:
You need to understand why one post went crazier than expected and another one died at 417 views.
You need to know whether the problem was the hook, the messaging, the format (or whether really the post was fine and you need to stop fiddling with it!)
Because once you understand what you’re looking for, content becomes SO much faster.
yep. this is the angle.
I signed up to you at the end of June whilst sat in hospital with my daughter. Didn’t manage to do much in that first month because of everything going on. But honestly this has been the best thing to start getting me focussed without feeling overwhelmed by loads of modules and courses I’m supposed to complete. Thank you.
Becky
"I started the summer with less than 10k followers. Just weeks later, I'm hitting 45k!!"
I realised I've been holding back on my content because I couldn't get it perfect. But last week I joined a co-working call, asked for support in the Hook Helper and posted. And HECK! I can't believe it's gone this bananas! THANK YOU!
Kimberley
I'm finally posting again (and actually enjoying it!)
I'm sharing this for anyone with a newer, smaller account who never believed this could happen to them. I've been struggling for months and feeling invisible. But this has proved to me that the power really is in fixing my messaging. Look what's happened!
Stacey
841 saves on my first Reel I've made in The Plotting Shed!
Plotting Shed
is a membership for experts, service providers and content creators who are absolutely done collecting ideas and ready to actually post them.
Because you’ve got ideas.
You've downloaded the prompts.
You’ve saved the frameworks.
Heck, you probably know more about Instagram than you give yourself credit for.
But when it comes to actually posting?
You still want someone to tell you:
“Yes. That’s the hook. Stop touching it. POST.”
And then, crucially, help you understand what happened afterwards so you start building that confidence for yourself.
That’s what we’re doing here.
The
The Plotting Shed isn’t just another course that’ll get dusty in your inbox.
It’s the place that’ll encourage you to finally take action and press “post.”
It’s where you get personalised feedback from someone who knows what they're talking about, not just vague 'ahh love this!' comments from other members who are also out here guessing.
It’s where you log into Instagram, write a caption in just 20 minutes, and actually hit publish. Where you learn to write content faster.
It’s where visibility stops feeling like something that happens to other people and becomes something that you know how to influence.
Because whether you’ve had a post stuck in view jail or one randomly blow up out of nowhere, you need to understand why- so you can recreate it on purpose instead of praying to the algorithm to be nice.
You should probably know who you’re taking Instagram advice from.
I’ve grown my own Instagram audience by more than 100,000 people organically, whilst having small children at home.
I’ve worked with over 3,000 business owners and creators on their content, messaging and growth.
And I’m not teaching you an Instagram strategy I made into a PDF two years ago and haven't tested since.
I am on the platform with clients every single day. I'm doing the testing and watching what the algorithm is rewarding.
Looking at what’s happening across different niches. Pulling apart WHY it worked.
And then helping you apply that to your account without turning you into a weird copy of somebody else.
Because the goal isn't for you to become dependent on me telling you what to post forever.
The goal is for you to get so bloody good at reading your own content, finding your voice and positioning that you know what to post next.
Instagram should be exploding your business, not sucking the life out of your time and making you constantly doubt yourself.
What We'll Do Inside:
As soon as you join The Plotting Shed, you can stop wondering where the heck to start.
We’ll look at what you’re currently posting, show you what’s already working and give you something specific to DO next.
Your first day
Submit your first piece of content for feedback.
Get specific, actionable notes on what's working and what to tweak.
Come to co-working with the post that’s currently festering in your drafts.
Choose your angle. and write the hook together.
And POST IT.
The goal isn't to spend your first week learning how to create content.
It’s to actually create some.
Your first week
Your first 2 months
You’re posting more consistently because it doesn't take you three hours to decide what to say anymore.
You’ve started spotting which topics, hooks and angles make your audience pay attention.
And the biggest shift?
You trust yourself so much more than you did two months ago.
Your first day
Submit your first piece of content for feedback.
Get specific, actionable notes on what's working and what to tweak.
Come to co-working with the post that’s currently festering in your drafts.
Choose your angle. Write the hook together.
And POST IT.
The goal isn't to spend your first week learning how to create content.
It’s to actually create some.
Your first week
Your first 2 months
You’re posting more consistently because it doesn't take you three hours to decide what to say anymore.
You’ve started spotting which topics, hooks and angles make your audience pay attention.
And the biggest shift?
You trust yourself so much more than you did two months ago.
And here’s what changes about your social media once you’re inside The Plotting Shed...
Your reach starts moving because the content itself is getting stronger — not because I've told you to post 14 times a day and sacrifice your firstborn to the algorithm.
You know what to look at when something underperforms.
You can recognise your strongest topics and angles.
Creating content takes less time because every post isn't a brand-new existential crisis.
You’re spending LESS time on Instagram while becoming considerably better at using it.
And visibility is starting to feel a lot less like luck.
What You're Getting When You Join:
Bite-size Trainings
I add practical training, templates, tutorials and frameworks for creating content when they're genuinely going to make your life easier.
Including: creating an Instagram series, filming content in a non-aesthetic home, editing + creating vlog-style Reels, with trainings on high-converting Canva carousels and branding + positioning coming next.
And the library keeps growing, based on what members actually need help doing. Not because I’m trying to give you more stuff to consume.
Because sometimes you genuinely just need somebody to show you how to make the thing!
Co-working Calls
- Prompts to guide you
- Focused writing blocks
- Optional hot seat feedback for live tweaks and questions
- Support available the whole session
Monthly Plotting Call
You'll learn to spot what makes content get picked up by the algorithm. So when visibility happens, you know how to utilise it and repeat it.
And when it doesn't, you know exactly what to tweak so that it does.
As soon as you join, you can send your Instagram profile for review.
The best part
I’ll deep-dive into what’s happening across your profile and content.
What’s already working? Where are you confusing people?
What should you do MORE of? What should you stop bothering with?
And what is the clearest next step for growth?
So let's be clear about what this content membership isn't:
I know you've signed up to things before and been disappointed.
This isn't 47 training videos you have to watch before you're "ready" to post.
This isn't a group where random members give you vague "love this!" feedback while they're also out here fumbling too.
This isn’t something you’ll start paying for then immediately forget about because it wasn’t helpful enough for you to remember.
Here's what it actually is:
A place to turn “Should I post this?” into “posted.”
Support available in Circle Monday–Thursday even if you can't make live calls
Regularly updated trainings to create content quickly and easily, with best practices for what Instagram is rewarding.
Monthly analysis of what's actually getting attention across different niches.
Co-working calls with hot seat spots so you can clearly see what’s working and what isn’t.
Which topic keeps getting disproportionately good reach every time you mention it?
Where you're assuming too much knowledge and confusing the heck out of them
Why are people scrolling past this hook?
Which angles your audience actually responds to
things like...
This is where you learn to recognise what's already working so you can do it on purpose.
What are people saving, sharing, following or BUYING from?
This is what happens when we fix your Instagram
THESE MEMBER RESULTS AREN'T ACCIDENTS.
They’re the result of what happens when you stop saving ideas and start posting and implementing.
Accounts go from 384 followers to 2,000.
Carousels hit 100k views + bring in 400 new followers.
Members gain 1,500 followers in two weeks.
Posts written in under 30 minutes outperform content they'd spent hours creating.
Someone used a Selling Prompt and sell their intensive within seven hours — paid in full.
And this isn't a magic spell, because when posts flop, we LOOK at them.
We learn. We tweak. And cruically we post again.
That is why these results stop being random accidents and start becoming something we learn from.